Outline
https://www.youtube.com/watch?v=TPKgC8KPBMg Purpose: To get people to buy Budweiser. (your bud's will always be there for you. aka Budweiser will always be there for you.) They want to get there brand out there. How: they show the logo of there brand at the end of the commercial, the actor is wearing a Budweiser hat and is drinking a Budweiser. 1.) they use a catchy song that makes you want to sing 2.) they use the dog and the horse to get to your emotions 3.) the audience that they are targeting are the ones that are watching the super bowl and or drink Budweiser. Through out the commercial they show how life would be better with a "bud" or a Budweiser in your hand. the commercial takes you on an emotional roller coaster. the commercial plays with your emotions but has a happy ending. Setting: Its is on a farm. I think that Budweiser chose a farmer to show the american dream or to relate to the public. it shows a middle class and middle...