Outline

https://www.youtube.com/watch?v=TPKgC8KPBMg

Purpose: To get people to buy Budweiser. (your bud's will always be there for you. aka Budweiser will always be there for you.) They want to get there brand out there.

How: they show the logo of there brand at the end of the commercial, the actor is wearing a Budweiser hat and is drinking a Budweiser. 
1.) they use a catchy song that makes you want to sing
2.) they use the dog and the horse to get to your emotions 
3.) the audience that they are targeting are the ones that are watching the super bowl and or drink Budweiser. 

Through out the commercial they show how life would be better with a "bud" or a Budweiser in your hand. the commercial takes you on an emotional roller coaster. the commercial plays with your emotions but has a happy ending. 

Setting: Its is on a farm. I think that Budweiser chose a farmer to show the american dream or to relate to the public. it shows a middle class and middle aged farmer with a puppy and a horse. Farming is what america was built on. Farming can relate to prideful americans and blue collar working class. 

"Budweisers Rendering of the middle class farmer draws in a little over half ( middle class) of the American Population. This percentage of society is persuaded to choose Budweiser , due to the relatability to their everyday life."

The commercial was very effective I think that it grabbed the attention of the audience through emotion and wanting the happy ending. The are trying to show that you and there beer can be best "buds" just like the horse and the puppy. They use a relatable character and try and make you fell all the emotions when drinking a Budweiser beer. 

Claim: It promotes the beer but doesn't necessarily sell it. 

Ethos: In this commercial they use a puppy because a dog symbolizes a mans best friend. There is no actual person speaking so they are using the puppy as the face of the commercial 

Pathos: The commercial makes you want to help the puppy. then at the end when the puppy is saved it makes you feel happiness. the idea behind it is that when you are in trouble your friends will be there to help you 

Logos: the commercial makes you think that if you buy Budweiser you will be closer to your friends. at the end of the commercial you see the owner, the horse, and the dog and you think of friendship. The man is holding a Budweiser the idea being that your friends always have your back and the best thing to have with your friends is a Budweiser.

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